In a rather bizarre comparison, think of Wix and WordPress as if they were noodle brands. Wix would be the Bowl of Microwave Noodle. And WordPress would be Barilla (or any pasta noodles that are not pre-ready). WordPress vs Wix vs Squarespace for SEO: The Ultimate Website Round-Up Post / By Rhys McKay The importance of SEO cannot be overstated, especially if you’re a small business owner looking to gain an advantage over your competitors.
From themes to editors, the two most popular website builders have important differences.
Wix Vs Wordpress Sites
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Updated Feb 10 2021By Steve Benjamins
Wix and Squarespace are the two biggest website builders— and it’s not even close. Together they power 55% of websites that are built with a website builder.
But while they’re both popular they also have stark differences. It’s almost like Mac vs PC— Squarespace is curated and design-y while Wix is occasionally chaotic but allows for a lot of freedom to customize.
I recommend Squarespace over Wix but it’s important to understand the differences— and that’s what this article will explain.
Wix vs squarespace Pricing At A Glance
Two Most Popular Website Builders
Wix and Squarespace combined are 55% of the website builder market— significantly more than any other company.
Mac vs PC
Their differences are almost like Mac vs PC: Squarespace is curated and design-y while Wix is occasionally chaotic but allows for a lot of freedom to customize.
Different Page Editors
Wix is an unstructured editor where you drag elements anywhere on a page. Squarespace is a structured editor where elements snap into columns and rows.
Both Have Excellent Features
There are core features that every website builder just needs to have: photo galleries, maps, forms, audio players— that kind of thing. Both Wix and Squarespace have these covered. (Wix may have a slight edge in the amount of features.)
Templates
Wix has more templates than Squarespace but Squarespace has better templates. This isn't necessarily a knock on Wix's templates as Squarespace has the best templates of any website builder.
The Editor
The biggest difference between Wix and Squarespace is the page editor.
With Wix you can move any element anywhere on your page— even moving elements by one pixel if you want. It’s an unstructured editor:
Wordpress Vs Wix 2017
Being able to drag an element anywhere on a page feels freeing BUT it can also lead to frustrating problems.
For example, watch what happens when I move an image from the top of the page to the bottom:
I had to make the same change twice— once for the the desktop version and once for the mobile version! Wix’s unstructured editor didn’t know to automatically do this. That’s frustrating!
This is not a problem you would have with Squarespace— because Squarespace has a structured editor.
In Squarespace, you can’t move an element anywhere on a page. Instead Squarespace only allows you to drag elements (called Content Blocks) into rows and columns. There’s an inherent and sensible structure that you stay within.
Overall I recommend Squarespace’s structured page editor over Wix’s unstructured page editor. Wix’s unstructured editor may give you more flexibility but it introduces a cascade of knock-on problems— such as having to make the same edit twice.